Adrian is the Regional Director, Marketing - APAC for PUMA, based in HK. He is focused on repositioning the PUMA brand in APAC by leveraging the sports heritage in the sports and sportstyle category.

He has been involved in spearheading the communication mix to be more digital and also building the sporting image by communicating and activating sports assets such as Usain Bolt, Arsenal Football Club, Borussia Dortmund and F1 teams in Asia.

He has over 16 years of experience in Asia Pacific working in various countries both on agency and client-side to build brands across the consumer, healthcare and financial services sectors.

Adrian是彪马亚太区营销主管，常驻香港。他致力于通过体育和体育行业的体育遗产来重新定义彪马品牌在亚太地区的地位。

他积极推动传讯计划走向更加数字化，并通过联系和支持体育团队，如Usain Bolt、阿森纳足球俱乐部、多特蒙德足球俱乐部和F1亚洲团队建立体育形象。

他在亚太地区拥有超过16年的工作经验，曾服务各个国家的代理商和客户端，在消费品、医疗保健和金融服务行业建立品牌。

安福秀，湖南人，北京体育大学博士，江苏体育产业协同创新中心理事、《北京市关于加快发展体育产业促进体育消费实施意见》起草组副组长，第一本体育蓝皮书总执行人，安信证券、东兴证券、国信证券、巴克莱银行等首席体育顾问及策略会演讲嘉宾，曾为北京大学中国体育产业研究中心执行秘书长。

Andrea Radrizzani is president of international broadcaster ELEVEN SPORTS NETWORK, which he founded in April 2015. The network has already made impressive strides in the sports broadcast industry, launching at least two channels in each of its five markets -- Belgium, Luxembourg, Poland, Singapore and Taiwan. Through his holding company, Aser Media, Andrea is a major shareholder of ELEVEN, MP & Silva and Bike, a 24-hr broadcast network dedicated exclusively to cycling. Andrea is also the founder of Play for Change, a charity that uses the power of sport and media to support children in disadvantaged conditions, with ongoing projects around the world.

Andrea Radrizzani于2015年4月创立国际广播公司ELEVEN SPORTS NETWORK，并出任公司总裁一职。该网络已在体育广播行业取得了令人瞩目的进步，在比利时、卢森堡、波兰、新加坡和台湾五个市场各推出至少两条频道。通过其拥有的控股公司Aser Media，Andrea成为ELEVEN、MP & Silva和24小时自行车赛事广播网络Bike的主要股东。Andrea也是慈善机构Play for Change的创始人，该公司运用体育和媒体的力量，为弱势儿童提供支持，并在世界各地进行持续的项目。

Andrew acquired Mailman in 2007 and has since transformed the company into the leading sports marketing and innovation company in China. With clients including Manchester United, Liverpool FC, UFC, Kobe Bryant, Novak Djokovic, AC Milan and the Bundesliga, Mailman has ignited China's fan community through digital, sponsorship and media for the world's most recognised organisations. Andrew drives partnership strategy, executive recruitment and growth in China.

Andrew于2007年收购了邮人公司，并将公司转型为中国领先的体育营销和创新公司。邮人公司与曼彻斯特联队、利物浦足球俱乐部、UFC、科比·布莱恩特、诺瓦克·德约科维奇、AC米兰和德国足球甲级联赛等客户合作，通过数字、赞助和媒体，为全球最知名的组织建立中国粉丝社区。Andrew致力于在中国推动合作伙伴战略、管理层招聘和业务发展。

Based in Singapore, Beatrice has over 16 years’ experience in the sports marketing industry. She joined Aser Group in October 2016 as the CEO of Baofeng Sports International, a joint venture between Aser Media and Baofeng Sports China. She manages the company's business expansion and operations globally.

Beatrice was with MP & Silva for 7 years from October 2009 as the Managing Director, Asia Pacific, where she managed all commercial and operations across the region, excluding Japan and Korea.

Previously, she was the Commercial Director at Infront Sports & Media’s Beijing office, where she was in charge of the commercial rights for the Chinese national football and basketball teams and assisted in the sale of FIFA archive rights across Asia.

Prior to Infront, Beatrice spent five years at the Total Sports Asia agency, at first in regional sales and latterly as the Senior Manager for Business Development.

常驻新加坡，Beatrice在体育营销行业拥有超过16年的经验。她于2016年10月加盟Aser集团，担任Aser Media和暴风体育中国合资企业暴风体育国际首席执行官，负责管理公司的全球业务扩展和运营。

Beatrice在MP＆Silva任职了七年，从2009年10月起担任亚太区董事总经理，负责管理日本和韩国以外亚太地区的一切商业业务和运营。

此前，她是Infront Sports＆Media北京办事处的商务总监，负责中国国家足球和篮球队的商业版权事务，并协助国际足联在亚洲的版权销售。

在Infront之前，Beatrice在Total Sports Asia工作了五年，最先是负责区域销售，后来晋升为业务发展高级经理。

Caroline Darcy, Head of Sponsorship, Asia Pacific at UBS AG, has valuable experience in marketing, branding, sponsorship, PR, media and major events management across the APAC region and globally. She has led complex marketing campaigns and is dedicated to promoting the UBS brand through important global and regional events and initiatives with Art Basel, The Solomon R. Guggenheim Museum, The Beijing Music Festival and Formula 1. In addition to her APAC responsibilities, she is currently running a global partnership for UBS with world famous photographer Annie Leibovitz and spearheading the PR campaign globally for the recent re-launch of the UBS brand.

Before joining UBS, Caroline was General Manager of Marketing for the Australian Grand Prix Corporation. She is recognized in the marketplace for her commitment to delivering unique value to UBS clients through strategic marketing and sponsorship.

瑞银集团亚太区赞助主管Caroline Darcy在亚太地区和全球的营销、品牌推广，赞助、公关、媒体和主要活动管理方面拥有宝贵的经验。她曾带领复杂的营销活动，致力于通过巴塞尔艺术展、所罗门·R·古根海姆博物馆、北京音乐节和一级方程式等重要的全球和地区活动推广瑞银品牌。除了其在亚太地区的职务外，她目前为瑞银集团搭建与世界著名摄影师Annie Leibovitz的全球合作伙伴关系，并带领最近的全球公关活动以宣传重新推出的瑞银品牌。

加入瑞银之前，Caroline是澳大利亚汽车大奖赛公司的营销总经理。她致力通过战略营销和赞助为瑞银客户提供独特的价值，其成就获得市场公认。

澎湃新闻资深记者，拥有十几年媒体从业经验，在传统媒体向新媒体的变革与阵痛中有最切实的体会。 作为一个长年报道诸多大型赛事的体育条线记者，46号文件出台后，开始专注体育产业与体育企业的报道与研究，试图在新的媒体环境与产业大潮中寻找自身更准确的定位，发出客观且有价值的声音。

As Vice President at WeCapital, which is owned by Tencent, Chen Xin is primarily responsible for investing in emerging industries. Before WeCapital, he worked on group global strategy at GE, strategy consulting and mergers at PwC and equity investment at Anbang Insurance. Chen has almost 10 years of experience in strategy consulting and equity investment. He has participated in the investment of nearly 1.5 billion RMB, such as initial investments in emerging industries, PE investments in traditional industries and transnational investments, including culture, sports, finance and auto. Chen is also a graduate of the University of Technology of Compiegne, France and the University of Waterloo, Canada.

陈鑫在腾讯旗下微影资本从事新兴产业投资，担任副总裁。他曾在美国通用电气集团（GE）法国巴黎总部，参与集团全球战略工作；曾在普华永道从事战略咨询及并购工作；曾在安邦保险资产管理公司从事股权投资工作。陈鑫拥有近十年战略咨询及股权投资工作经验。他参与的投资方向涉及新兴产业早期投资、传统行业PE投资及跨国收购，金额近15亿元人民币，覆盖文化、体育、金融、汽车等领域。陈鑫毕业于法国贡比涅工程技术大学及加拿大滑铁卢大学。

Chris Park is Senior Vice President, Growth, Strategy & International for Major League Baseball. He supervises international business development for MLB, which includes media, consumer products, and sponsorship sales, as well as international events and the World Baseball Classic. Chris also manages MLB's strategic planning of key business initiatives. Park spent four years at MLB as the Vice President of Labour Economics & Deputy General Counsel and returned to the league this Spring. Before returning to MLB, Park worked for Facebook and McKinsey & Co. He also clerked for Judge Stephen F. Williams on the U.S. Court of Appeals for the D.C. Circuit. In 2012, Park was honoured with a Forty Under 40 Award by Sports Business Journal. Chris is a graduate of Harvard College and Harvard Law School.

Chris Park是美国职业棒球大联盟（MLB）的发展、战略及国际事务高级副总裁，管理MLB的国际业务发展，包括媒体、消费品和赞助销售、以及国际活动和世界棒球经典赛业务。Chris也负责管理MLB关键业务计划的战略规划。Park在MLB担任劳动经济学副总裁兼副总顾问四年，并在今年春天回归联盟。在重返MLB之前，Park曾效力于Facebook和麦肯锡公司。他也曾担任美国哥伦比亚特区联邦巡回上诉法院法官Stephen F. Williams的书记。2012年，Park荣获《体育商业周刊》颁发的“40岁以下40新星”奖。Chris毕业于哈佛学院和哈佛法学院。

钱军于2010 年1 月被任命为NBA中国首席运营官，负责NBA在大中华区的市场合作、电视转播及数字媒体、授权产品、活动等多项工作。

加盟NBA之前，钱军是波士顿咨询公司的副总裁兼全球合伙人。自2001年起，他统领公司在中国的TMT（科技、媒体、电信）业务，兼任公司企业发展部和职业发展部负责人以及员工部总监，并负责一系列客户服务及企业管理工作。

Fernando de Matos was appointed Head of Sponsorships of the AP region in January 2012. In his role, Fernando oversees the coordination of Visa’s global sponsorships such as the Olympic Games and FIFA in the region, as well as other local and regional sponsorships.

Fernando joined Visa in April 1998, working for the Central and Eastern Europe, Middle East and Africa region. Fernando has held a number of marketing roles with Visa based in London and Dubai before moving to Singapore in October 2004.

Born in Lisbon, Portugal, Fernando has lived in various cities around the world. He holds a BSc in Business and Management from Lisbon's University and in 1997, he graduated from Strathclyde University in Glasgow with a Masters in International Marketing.

Fernando de Matos于2012年1月被任命为亚太地区赞助主管。在其职位上，Fernando负责协调Visa的全球赞助业务，如该地区举行的奥运会和世界杯赛事，以及其他本地和地区的赞助业务。

Fernando于1998年4月加入Visa，曾在中欧和东欧、中东和非洲地区工作。 Fernando曾在Visa伦敦和迪拜担任多个营销角色，并于2004年10月调往新加坡。

出生在葡萄牙里斯本，Fernando曾于世界各地的各个城市生活。他拥有里斯本大学商业与管理学学士学位，并于1997年毕业于苏格兰格拉斯哥思克莱德大学，获得国际市场学硕士学位。

Frank Leenders (born in The Netherlands, 1968) has more than 20 years of experience in international sports, media and marketing at the highest level.

He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined startup company TEAM Marketing in 1992, where he was part of the launch and development of the international benchmark project, the UEFA Champions League, since its very first season (1992-93).

After a spell at Sky Italia as Director for sports rights acquisitions, he returned to TEAM as Managing Director and member of the Board of Directors. In 2011, he co-founded the independent sports marketing firm Value-Experience.

In 2012, he supported the design and development of a dedicated media and marketing unit for FIBA, the international Basketball Federation in Geneva. Frank is now the Director General of this entity.

韩荣，国家电网山东鲁能体育文化公司副总经理，鲁能体育文化公司包括山东鲁能泰山足球俱乐部、山东鲁能乒乓球俱乐部、山东鲁能足球（乒乓球）学校、鲁能巴西体育中心。韩荣负责鲁能体育战略规划、经营与市场开发、青训及品牌传播工作。

Helen Soulsby is Managing Partner for Asia at SRi, the global leaders dedicated to executive and management talent in sports, media and entertainment.
Helen leads a range of recruitment, talent pipelining and executive search projects across Greater China and South East Asia, while working closely with SRi's established Australian, European and North American practices.
Prior to SRi, Helen spent over 15 years in the sports industry with adidas, Aviva, Athletics Australia, and consulted in both leisure and sport in the UK and Australia.

Po has more than 16 years of professional experience in growth strategy, organisational restructuring, mergers & acquisitions and other advisories.  He has served in a number of technology, media and telecommunications companies in Asia Pacific. Prior to joining Deloitte, Po was head of the Beijing Office of a renowned management consulting firm and, prior to that, he was with another renowned management consulting firm as a senior manager.

A Bachelor of Economics graduate from Fudan University, Po is also an MBA graduate from INSEAD.

As the Asia Pacific Digital Lead for the Communications, Media and Technology (CMT) Operating Group in Accenture, James works with business leaders to deliver top-line growth and drive efficiencies through the application of digital technologies and services.

James’ career spans over two decades, working with some of Accenture’s largest clients in the US, Europe and Asia Pacific, delivering thought leadership and innovative solutions to clients across multiple CMT industries, including sports, media and entertainment.

James specialises in digital ecosystems, from the web, video, data, analytics and mobile technologies to social and digital advertising. James leads clients’ organisations through large-scale business transformation using his expertise in technology and delivery excellence.

James is especially passionate about sports and enabling technology innovation and delivery excellence in support of promoting ‘the game’ and bringing fans closer to it.

Jamie is a member of the Board of Directors of Manchester United, serves as the club's Commercial Director and leads the business in the Asia Pacific region. His areas of responsibility include all global sponsorship and marketing activities as well as the club's international tours and events. Jamie has been based in Hong Kong since 2012, when he relocated from London to establish the club's Asian operations.  Over a period of two years he built and led a commercial team that secured sponsorship agreements with leading global and regional businesses and enhanced the club's connections with its Asian followers through new social and digital media platforms as well as a series of events and joint marketing programmes with sponsors.

Jamie是曼彻斯特联足球俱乐部（曼联）董事会成员，担任俱乐部的商务总监，并带领亚太地区的业务 他的职责范围包括所有全球赞助和营销活动，以及俱乐部的国际巡回赛事和活动。Jamie于2012年从伦敦调任香港至今，负责建立俱乐部的亚洲业务。过去两年，他建立并带领一支商务团队，通过新的社交和数字媒体平台，以及一系列的活动和与赞助商合作的营销计划，巩固与全球和地区领先企业的赞助协议，并加强了俱乐部与其亚洲粉丝的联系。

Jasper began his career in advertising in 1987 in London at Chris Ingram Associates before moving to Eurosport in 1992. He moved to Asia in 1995 to work for Star Sports and joined (music channel) Channel [V] in 1997 where he constructed many branded content deals whilst also working on the launch of channels in Australia, Thailand, the Philippines and South Korea. Continuing to make connections that matter, Jasper co-founded BRANDED in 2001 and has since created the “Matters” series of events and the YouTube FanFest. Most recently he has been instrumental in launching the Asian Sponsorship Association, serving as its inaugural President.

Jasper于1987年在伦敦的Chris Ingram Associates开始他的广告事业，然后于1992年迁往Eurosport。他于1995年搬到亚洲，为Star Sports工作，并于1997年加入（音乐频道）Channel [V]，在那里他制作了许多品牌内容 同时也在澳大利亚，泰国，菲律宾和韩国推出新频道。 為了继续建立关系，Jasper于2001年共同创立了BRANDED，并创建了“Matters”系列活动和YouTube FanFest。 最近他一直在推动Asian Sponsorship Association的成立，及担任其主席。

Based in Shanghai, John Cappo heads the Asia region for the Los Angeles-based Anschutz

Entertainment Group (AEG), the world’s leading sports and entertainment promoter and venue management company.  Cappo has over 30 years’ experience in the Asia Pacific region and was the first and only native English speaker to graduate from the Business Administration Department of the National Taiwan University.  In his previous role as Managing Director of IMG China, he led the development and commercialisation of the CNFL, the CBA, the Beijing 2008 Olympic bid, Tiger Woods’ first visit to Mission Hills and the HSBC Champions golf event.

AEG China manages the Mercedes-Benz Arena, whose name is the result of a landmark 10-year naming rights deal, marking the first naming rights deal of its kind in Asia.  AEG also manages the Damai Center in Dalian, and sold the naming rights for the MasterCard Center in Beijing. All are 18,000-seat multi-purpose venues.

AEG Asia’s Live division has successful toured the biggest names in the business through China and Asia: Jennifer Lopez, Taylor Swift, Katy Perry, Justin Bieber, Ed Sheeran, Metallica, Queen and the Rolling Stones.

常驻上海，John Cappo率领总部位于洛杉矶、世界领先体育和娱乐促进者和场地管理公司安舒茨娱乐集团（AEG）的亚洲区业务。Cappo在亚太地区拥有超过30年的经验，是第一位也是唯一一位毕业于国立台湾大学工商管理学系的英语母语者。在他之前担任国际管理集团（IMG）中国区董事总经理期间，他负责带领CNFL、中国男子篮球职业联赛、北京2008年奥运会申办、泰格·伍兹首次访问观澜湖和汇丰高尔夫锦标赛的发展和商业业务。

AEG中国负责管理梅赛德斯-奔驰竞技场，其名称是一个经历十年、具有里程碑意义的命名权利协议的结果，标志着亚洲首个同类型命名权交易。 AEG还负责管理大连的大麦体育文化中心，并出售了北京万事达卡中心的命名权，这些全都是拥有18,000个座位的多用途场地。

AEG亚洲的现场表演部门成功在中国和亚洲为鼎鼎有名的名人和品牌举行巡演，包括詹妮弗·洛佩兹、泰勒·斯威夫特、凯蒂·佩里、贾斯汀·比伯、艾德·希兰、Metallica乐队、Queen乐队和滚石乐队。

Jonathan Li joined NBA China back in 2008. Currently, he is overseeing the digital media business in the Greater China market.  He is responsible for developing and operating the NBA Chinese official website and social media accounts, managing the digital licensing business and partnerships and running the NBA League Pass premium service.  Prior to NBA China, Jonathan was SVP of Sports.cn and Nucom, with responsibilities for strategic planning, sports marketing, business development and VAS operations.

李建炜2008年加入NBA中国公司，全面负责NBA在大中华地区的数字媒体业务。具体负责业务范围主要包括：NBA中文官网的建设和运营、NBA中文社交媒体平台的建设和运营、NBA数字媒体内容的授权和发行、NBA视频收费产品的推广和营销。 李建炜拥有多年互联网媒体、体育营销、互联网增值服务的行业经验。在加入NBA中国前，曾经先后出任华奥星空、新传在线等国内早期体育垂直门户的高级副总裁，负责公司的战略规划、市场营销、商务拓展和增值业务运营。

Josh is the CEO for GroupM Content and ESP Properties across Asia Pacific.  The business operates across 15 markets and comprises the largest network of brand-focused content agency businesses (embedded within the GroupM media management agencies) in the Asia Pacific region with over 300 dedicated specialists developing content strategy, production, measurement, optimisation and integration for some of the world’s largest advertisers and brands.  He also oversees the Group's Content Investment and Rights Representation businesses.  Before joining GroupM Josh spent 10 years working at PepsiCo International in various Brand Marketing roles and has lived and worked in Bangkok, Singapore, Sydney, Manila and Hong Kong.

Josh是GroupM Content和ESP Properties亚太区首席执行官，该公司的业务遍布15个市场，包括在亚太地区以品牌为中心的最大内容代理业务网络（隶属于群邑媒体管理机构），拥有超过300名专业人士，为全球最大的广告主和品牌开发内容战略、生产、测量、优化和集成。他也负责管理集团的内容投资和专利权业务。加入群邑之前，Josh曾在百事可乐公司工作了10年，担任过各种品牌营销职务，并曾在曼谷、新加坡、悉尼、马尼拉和香港工作。

Kevin manages the content team at SportBusiness Group and is responsible for output across the SportBusiness International, TV Sports Markets and Sports Sponsorship Insider publishing lines. He has been with SportBusiness since 2008. He spent his first six years at the company working as a journalist, specialising in sports media and writing mostly for TV Sports Markets. He remains strongly interested in the digital transformation of sports media.

Li Sheng is the President and CEO of SECA. He received his MBA at the Warsaw Sports Centre of the University of Oregon. Li Sheng was the first ever General Manager from Mainland China in Visa's twenty-year history on the Chinese mainland. He led the global task force for the Visa Beijing Olympic Games sponsorship and delivered one of the most successful activation programmes during Visa's Olympic sponsorship history.

李胜是盛力世家的总裁兼首席执行官，他拥有俄勒冈大学华沙体育中心工商管理硕士学位。李胜曾任VISA中国区总经理，是VISA史上首位担任此要职的中国人。2008年，他带领VISA成功完成赞助北京奥运会的项目，使之成为VISA奥运赞助史上最成功的项目之一。

主要社会兼职：亚洲体育产业协会副主席、北京体育大学体育产业研究中心主任、北京市律师协会顾问。

主要研究领域包括：体育产业规划、冰雪产业运营、体育场馆运营管理、奥运经济、体育管理体制改革、全民健身等。受国家体育总局委托参与完成《关于进一步加强大型体育场馆运营改革创新提高公共服务水平的意见》（八部委颁布）。主持完成《北京市冰雪产业中长期发展规划》、《北京市“十二五”体育产业发展规划》、《哈尔滨“十三五”体育产业发展规划》、《山东德州“十三五”体育产业发展规划》等22个地方体育事业及体育产业专项规划。曾主持国家哲学社会科学基金重点课题及一般课题各1项、国家自然科学基金课题1项，部委级以上的课题20余项，获部委级以上科研奖励8项。其中《举办2008年奥运会对北京经济发展的影响及开发战略的研究》、《2008年北京奥运会场馆赛后开发与利用研究》等课题研究成引起政府及有关部门的关注，获北京市市委原书记刘琪同志批示。国家体育总局及若干省市体育局咨询顾问、若干知名体育企业咨询顾问。

Lu Shan has over ten years of experience in the sports industry. As Deputy Editor in Chief and General Manager of Content Production Centre at LeSports since 2013, Lu has witnessed the establishment, growth and success of LeSports and deeply understands its commercial model.

From 2001 to 2013, Lu was Director and Producer at the Sports Programme Centre of BTV. Through his time in the traditional media industry, Lu gained in-depth experience of production and resources.

Ma Guoli joined CCTV in 1982, straight after graduating from the Television School of the Communication University of China. At CCTV, he facilitated the founding of CCTV-5 (CCTV Sports) and developed it into the first national sports TV platform. In January 2000, Ma Guoli was appointed as the Director of the CCTV Sports Center.

In May 2005, after officially leaving CCTV, Ma Guoli joined Beijing Olympic Broadcasting as its Chief Operating Officer. During his time there, Ma Guoli led the team to provide outstanding global broadcasting of the Beijing Olympic Games. It was the first time that all Olympic events were presented in HDTV signals, and China's first world-class event broadcasting team was also developed.

In October 2008, Ma Guoli was appointed as the CEO and President of Infront China. Under his leadership, the global sports powerhouse achieved great business success in China. He helped develop CBA into the most influential and commercially valuable professional league in China, and promoted the development of China's basketball industry.

In April 2016, Ma Guoli was invited by Lei Zhenjian, Founder and CEO of LeSports, to join the company as its Vice Chairman. With his expertise, Ma Guoli is making great contributions to LeSports' online signal production, premium sports resources acquisition and globalisation.

自1982年北京广播学院（中国传媒大学）电视系毕业后进入中央电视台，一手推动央视体育频道的创建，并打造出第一家全国性的体育电视平台，2000年1月出任中央电视台体育中心主任。

2005年5月，马国力正式离开中央电视台体育中心，成为北京奥林匹克电视转播公司首席运营官。在任期间，马国力完美地完成了全球转播的任务，树立了奥运史上第一次全部高清电视信号的里程碑，同时锤炼出中国第一支世界水准的赛事制播团队。

2008年10月，马国力出任盈方中国首席执行官及总裁，在他的带领下，这家全球顶尖体育公司实现了在中国的本土化落地和商业化成功，特别是推动CBA成长为国内最具影响力与商业价值的职业联赛之一，推动了中国篮球产业化的发展。

2016年4月，马国力受乐视体育创始人兼CEO雷振剑邀请加盟乐视体育，成为乐视体育副董事长，在为乐视体育网络平台信号制作，获取高端体育资源，加速全球化步伐方面做出贡献。

Marcel Fenez has been the President of Fenez Media since 2015. In that capacity he provides advisory services to a range of companies operating across the entertainment and media ecosystem. A resident of Hong Kong for 30 years, Marcel established PwC’s TMT practice in Hong Kong/China in 1991. From 2006-15, he was the Global Leader of PwC’s Entertainment and Media Practice and since 1997 the leader of the PwC TMT practice in Asia. He has been on the board of CASBAA since 2000 and was Chairman of the association from 2001-15.

Michael is a sports business professional with a valuable and varied experience in the sector. He has held very senior positions in The Football Association, Wembley Stadium Ltd and Aston Villa FC. His biggest achievement was in managing the redevelopment of Wembley Stadium.

He now uses his experience and contacts in football to develop iSportconnect, the world's largest network of sports business executives. He also consults football clubs on strategy, commercial and financing opportunities and stadium development.

Michael是一位体育业务专业人士，在该领域拥有宝贵和多样的经验。他曾在英格兰足球总会、温布利球场有限公司和阿斯顿维拉足球俱乐部担任非常高级的职位，他最大的成就是负责温布利球场的重建项目。

他目前运用他的经验和在足球界的联系，以拓展全球最大的体育经济行业高管网络iSportconnect的业务。他也为不同的足球俱乐部提供有关战略、商业和融资机会、以及体育场发展的咨询服务。

Pan Shijian is a Founding Partner of Kaixing Capital. He has an EMBA from Renmin University, China and has worked for SOHO China and China Soft Capital. Pan has been appointed Vice President and Senior Vice President of various enterprises and has rich experience in financial innovation, debt funds and investing in new consumer areas. He also has extensive entrepreneurship, management and investment and financing experience.

潘石坚为凯兴资本创始合伙人，中国人民大学EMBA，曾在SOHO中国、金陵华软投资集团等公司任职，历任副总裁、高级副总裁等职；曾先后创建找房网等企业。潘石坚长期负责新消费领域投资、债权基金及创新金融等方面的业务，具有丰富的创业、投融资及管理经验。

Peter has over 30 years’ experience within the sports industry with leading brands and football clubs. His career in the industry started at Umbro where he became CEO and signed the first 13-year kit deal with Manchester United for £325 million. He then moved to Manchester United in 1997 and was promoted to Chief Executive before leaving in 2003. His next position from 2003-2009 was at Chelsea Football Club where he was Chief Executive. From 2009 to 2011, he held the position of Head of International Sports Business at CAA. In 2012, Peter started his own business, Opto Advisers, to provide consultancy services to football clubs and sports organisations, including football leagues.

Peter在体育行业拥有超过30年的经验，曾供职于多个领先品牌和足球俱乐部。他在该行业的职业生涯始于Umbro，担任品牌的首席执行官，并以3.25亿英镑与曼彻斯特联足球俱乐部签署了第一份长达13年的合作协议。随后，他于1997年加入曼彻斯特联足球俱乐部，并在2003年离职之前晋升为首席执行官。他在2003至2009年担任切尔西足球俱乐部的首席执行官。2009年至2011年间，他在CAA担任国际体育业务主管。2012年，Peter创立了自己的公司Opto Advisers，为足球俱乐部和体育组织提供咨询服务，当中包括足球联赛。

Jenny Quan is the Executive Dean of Cheetah Global Lab, Cheetah Mobile’s mobile internet-focused research institution. She started Cheetah Global Lab from scratch, building it into a renowned research institute with major influence in both China and the globe through reports and events. Her team is responsible for releasing important reports including Insights into Global Sports Apps in 2016 and Domestic and Overseas Live Streaming Industry Report. She also successfully hosted the Cheetah Connect Summit, an important networking event for global developers. At the same time, she serves as Director of Overseas Sales Marketing at Cheetah Mobile.

权静猎豹全球智库执行院长，她一手创立猎豹全球智库，通过发布行业报告、举办及参与会议活动，将猎豹全球智库打造成具有国内和国际影响力的移动数据研究机构。她带领团队发布《2016年全球体育App洞察：谁将掘金体育年？》《国内外直播行业排名与报告》、《中国App排行榜》等一系列重要数据报告，并成功举办连接全球开发者的猎豹CONNECT大会。同时，她还担任猎豹移动海外销售市场部总监。

此前，权静在财经媒体从业8年，专访国内外领袖企业家数百位，主持过的论坛包括博鳌亚洲论坛、达沃斯论坛、凤凰财经峰会等，被世界经济论坛给予“媒体领袖”的称号。她本科毕业于北京大学中文系，于中国传媒大学取得国际新闻硕士学位。

Richard joined TV Sports Markets as a senior reporter in June 2014. Richard covers sports media markets in the Americas and Asia. He has worked as a political and business journalist and has a degree in economics. As a follower of English cricket, Welsh rugby and Tottenham Hotspur he knows well the agony of sports fandom.

Richard joined NFL as Managing Director on December 1st 2010.  He has more than 20 years of experience in sports event management, sales and marketing.

Previously he worked to launch China’s first nationwide HD sports channel and founded The Young Company.

Prior to China, Richard worked as Vice President, Event Management Group/Programming Development ESPN STAR Sports where he managed over 100 events in 13 countries across Asia.

Richard studied at Beijing Normal University in 1990.  After graduating Cum Laude from Boston University with a double major in International Relations and East Asian Studies, Richard earned a MBA from University of Chicago.

Richard于2010年12月1日加入NFL，出任NFL中国区董事总经理。他在体育赛事管理、销售以及营销方面拥有超过20年的经验，并在媒体权益和赛事活动赞助领域经验卓著。
他此前在中国的工作经验包括主导媒体合资公司推出中国第一个全国性高清体育频道;建立The Young 公司，为体育联赛、转播商、赞助商提供电视媒体制作、发行、版权相关的咨询服务。
在来到中国之前，Richard曾在ESPN Star担任赛事管理以及节目开发副总裁，任职8年间他组织管理了亚洲13个国家超过100多个赛事。他还曾任职于台北Sports International, Entertainment Plus，该公司是台湾最大的职业体育管理集团。他在职业生涯中先后管理过10个不同运动项目的职业比赛。
Richard毕业于美国波士顿大学，取得国际关系和东亚研究双学士学位，并在芝加哥大学获得工商管理硕士学位。他曾于1990年就读于北京师范大学，能够听说及读写中文。
Richard来自亚利桑那州的Sedona，目前与妻子及两个孩子居住在上海。

Rio Ferdinand is regarded by many to be one of England’s greatest ever players and he is one of the most decorated English footballers of all time. He played 81 times for England and over the course of 12 glittering years at Manchester United won 6 Premier League titles, 2 League Cups, 1 FIFA Club World Cup and 1 European Champions League. Since his retirement, Rio has developed into a top broadcaster with BBC and BT, a content publisher with his own FIVE digital and lifestyle brand, an investment entrepreneur, a social housing campaigner and a philanthropist.

里奥·费迪南德获公认为英格兰最伟大的球员之一，他也是获奖最多的英式足球运动员之一。他为英格兰打了81场赛事，在效力曼彻斯特联队12年的辉煌岁月里，他赢得了六次英超联赛冠军、两个联赛杯，一个国际足联世界杯和一次欧冠杯。退休后，里奥成为英国广播公司和BT的节目主持人、创立自己的数字和生活方式品牌FIVE并成为内容出版人、一位投资企业家、一位社会房屋运动倡议者和一位慈善家。

Rowan Simons is a respected foreign expert in Chinese media and football with 30 years’ experience working with international and Chinese rights holders, broadcasters and consumer brands. He was a special adviser to Beijing’s 2000, 2008 and 2022 Olympic bids and a commentator on BTV.

For 20 years, Rowan was the most outspoken advocate of football reform in China. In 2001, ClubFootball became the first foreign-owned football enterprise. Today, CF is a grassroots pioneer and operates the largest grassroots network in Beijing.

Rowan is also Founding Partner at China Media Management Inc, a private entertainment business consultancy, and President for Greater China at Guinness World Records, the leading authority on record breaking.

Rowan Simons是广受中国媒体和足球界尊敬的外国专家，拥有30年经验，曾供职于国际和中国版权所有者、广播公司和消费品牌。他是北京2000年、2008年和2022年奥运会投标项目的特别顾问，也是BTV的评论员。

20年来，Rowan是最积极的中国足球改革倡导者。2001年，万国群星足球俱乐部成为第一家外资足球企业。时至今日，万国群星足球俱乐部是草根足球的先驱，并经营着北京最大的草根足球网络。

Rowan也是私人娱乐业务咨询公司CMM-I传媒咨询有限公司的创始合伙人，以及吉尼斯世界纪录公司大中华区总裁。

Sam Li is the Head of Content Acquisition and Strategic Partnerships for Sina Sports, where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing.  He was previously an Associate Vice President with the National Basketball Association.  Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.

Shi Yiying is Director of Sports at Jiemian.com, as well as Guest Host at Shanghai Media Group (SMG) Sports Channel, Guest Host at BesTV and Commentator at SITV. She’s written columns for various magazines, newspapers and new media. Shi has also been appointed as PR Consultant for tournaments held by brands such as Ferrari, Pirelli and Aston Martin. On top of her rich experience working for a variety of media companies over 5 years, Shi has also travelled to nearly 20 countries to cover the Formula One Grand Prix.

石一瑛现担任界面体育频道总监、上海电视台体育频道主播嘉宾、BesTV嘉宾主持、极车频道评论嘉宾，为多家杂志、报纸和新媒体等撰写专栏。法拉利、倍耐力、阿斯顿·马丁等品牌赛事公关顾问。从事媒体传播行业工作五年，曾环游近20个国家现场采访、报道一级方程式大奖赛，先后供职于报纸、杂志、电视和互联网新媒体等多种媒体形态。

As Chief Brand Officer, Stephanie is responsible for working with WWE’s business units to support key growth initiatives and represents WWE as its global brand ambassador. Stephanie is the primary spokesperson for WWE's CSR initiatives. Stephanie is a member of the Board of Directors for WWE, USO Metropolitan Washington and Children's Hospital of Pittsburgh Foundation. Stephanie is a TV personality, appearing regularly on WWE’s flagship programming. Most recently, Stephanie was recognized as a “Wonder Woman” by Multichannel News and was named to the Variety Digital Entertainment Impact List: 30 Execs to Watch and the Variety Power of Women Impact Report.

作为首席品牌官，Stephanie负责与世界摔跤娱乐公司（WWE）的业务部门合作，支持关键增长计划，并担任WWE全球品牌大使。Stephanie是WWE企业社会责任倡议的主要代言人。Stephanie是WWE、USO Metropolitan Washington和匹兹堡儿童医院基金会的董事会成员。Stephanie是一名女子摔跤手，定期在WWE的旗舰节目亮相。最近，Stephanie被多频道新闻誉为“神奇女侠”，并入选《综艺》杂志“最具数字娱乐影响力30强”和“最具影响力的女性”榜单。

Pioneer and leader of China’s golf and leisure tourism industry, Mission Hills Group owns the World’s Largest Golf Facility. Under Tenniel’s leadership, the group has hosted over 100 international tournaments including the World Cup of Golf, World Celebrity Pro-Am and the annual World Ladies Championship; and golf’s biggest stars Tiger Woods and Rory McIlroy. Tenniel was the first Chinese member of the prestigious Royal and Ancient Golf Club of St Andrews, the “Home of Golf” in Scotland. For his influence and contributions to the game, Tenniel topped “Asia’s Most Powerful People in Golf” list for three consecutive years from 2013-2015.

Mission Hills集团拥有世界上最大的高尔夫球场，是中国高尔夫和休闲旅游业的先锋和领导者。 在Tenniel的领导下，该组织主办了100多场国际锦标赛，包括高尔夫世界杯，世界名人专业和年度世界女子锦标赛; 及邀请到高尔夫最大的明星Tiger Woods和Rory McIlroy。 Tenniel更是着名的皇家古老高尔夫俱乐部的第一个中国成员，是全世界其中一个历史最悠久，名声最显赫的高尔夫球会。 由于他对球赛的影响和贡献，Tenniel在2013-2015连续三年荣登“亚洲最强大的高尔夫球员”榜单。

Tom Byer is recognised by his football peers, the AFC, UEFA, numerous national football federations, major football sponsor brands, international media and the countless number of young footballers he has taught and inspired over the last 28 years, as one of the world's leading grassroots technical coaches. Tom has presented to many of the top football federations and professional clubs in the world and is currently a Technical Consultant for the AFC.

As Head Technical Advisor of the Chinese Ministry of Education, Tom Byer has developed revolutionary technical strategies for youth development across the nation. Now his ideas are being implemented in China to aid the progression of grassroots football in the country.

Tom also heads up the Beijing Bureau of Education’s Pilot School Football Program in cooperation with Beijing Guoan Football Club.

作为世界领先的草根足球技术教练之一，汤姆·拜尔在过去28年教授和启发了无数年轻足球运动员，其成就得到足球同僚、亚洲足球联合会（AFC）、欧洲足球协会联盟（UEFA）、众多国家足球联会、主要足球赞助商品牌和国际媒体的认同。Tom获全球多个顶级足球联合会和职业俱乐部招揽，目前担任AFC的技术顾问。

作为中国教育部的首席足球技术顾问，汤姆·拜尔为全国青年足球发展制定了革命性的技术战略。其想法目前正在中国实施，以助力草根足球在国内的发展。

Tom还与北京国安足球俱乐部合作，带领北京教育局的足球试点学校计划。

Entrepreneur, China expert and experienced sales and marketing professional, Tor has spent the last 26 years building global brands in Asia, Great Britain and the United States. Currently managing GoPro's business in Greater China, Tor has held positions with blue chip brands including Li-Ning, NIKE and The Coca-Cola Company. In addition, he has consulted to the NFL, Reebok, the Chinese Basketball Association, Nokia and Under Armour and worked for entrepreneurial ventures in the wine, digital music and financial services industries.

Tyler recently joined Guangzhou RFFC and manages commerce, media, products and fans clubs. Previously, he served in the marketing department of a US multinational FMCG company for over 10 years. He aims to leverage the systematic marketing methods of MNCs to strengthen the club's positioning as a brand, develop comprehensive commercial activities and recruit a larger fan base via effective communication across multiple media.

郭能培新转入富力足球俱乐部，负责商务、媒体、产品开发及球迷业务。之前，他一直在外资快速消费品公司任职，负责市场部工作10年以上。他尝试运用外资快销公司市场部的系统方法，做好俱乐部的作为一个品牌的定位，周边商业开发以及利用多种媒体与球迷沟通。

As the CEO of ONE Championship™ (ONE), it is no surprise that Victor Cui was recently recognized as The Most Powerful Man in Asian MMA. You only have to see Victor’s personal background to understand why his career trajectory has created a brand new paradigm for sports marketing in Asia. He has been a guest speaker at major sport conferences around the world and interviewed on numerous occasions by major publications like CNN, The New York Times, CNBC and Forbes.  As CEO of ONE, Cui has led the organization from a promising upstart in 2011 to today as the largest sports media property in Asian history, on track to achieve an unprecedented USD $1-billion evaluation and an IPO within the next couple of years. Under Cui's watch, ONE Championship is now broadcast to 118 countries to over a potential 1-billion viewers worldwide.

作为ONE Championship™（ONE）的首席执行官，Victor Cui最近被封为亚洲最具影响力的职业拳击传奇人物。单看他的个人履历，了解他的职业生涯轨迹如何为亚洲的体育营销产业创造了一个全新的范例，就会明白他的确实至名归。他曾在世界各地的主要体育会议上担任客座演讲嘉宾，也曾接受过美国有线电视新闻网、《纽约时报》、CNBC和《福布斯》杂志等大型媒体的专访。作为ONE的首席执行官，Cui从2011年开始带领该组织成为今天亚洲史上最大的体育媒体企业，并有望在未来几年内实现前所未有的10亿美元市值和IPO。在Cui的带领下，ONE Championship目前广播至118个国家，覆盖全球超过10亿的潜在观众。

As the Managing Director for FC Barcelona’s Asia Pacific Headquarters, Xavier Asensi plays a key role for the club. Prior to joining the club, he lived in China across 3 different cities for almost 7 years, working on various entrepreneurial endeavors before working in the venture capital sector. He joined FC Barcelona in 2010, taking up the role of Area Manager for Asia based in Barcelona. In 2013, he relocated to Hong Kong where the club opened up the Asia Pacific Headquarters for FC Barcelona – the first ever office outside of Barcelona. Since then, the strategic move has resulted in a growth of regional and global partners alike.

作为巴塞罗那足球俱乐部亚太区总部的董事总经理，Xavier Asensi在俱乐部担当重要的角色。在加入俱乐部之前，他在中国三个不同的城市居住了将近七年的时间，在投身风险投资领域工作之前从事了各种创业活动。他于2010年加入巴塞罗那足球俱乐部担任亚洲区经理，常驻巴塞罗那。2013年，俱乐部于香港开设了亚太区总部，是在巴塞罗那以外的第一个办事处，他也随之前往香港。亚太区总部的成立为巴塞罗那足球俱乐部带来了区域和全球合作伙伴的增长。

After graduating from McMaster University and York University with a Master of Business Administration in Canada, Yao worked at China International Capital (HK), BOCI Securities where he was responsible for institutional clients and Great Wall Pan Asia International Investment. Currently, he is Member of the Board at Guo Tai Jun An Innovation Investment and responsible for equity investment.

姚俊在加拿大麦克马斯特大学和约克大学舒立克商学院学习，之后在香港中金，中银国际负责机构客户，香港长城资产管理投行部，目前在国泰君安直投公司任董事，负责股权投资。

As a veteran in online sports media business, Zhang joined Sina in 1999 as news and sports channel editor. Since joining Sohu in 2002, hehas been responsible for football, sports and basketball channels; live coverage of the Athens Olympic Games 2004, 2006 World Cup Germany, Doha Asian Games 2006 and other major events. In 2011, he was in charge of Sohu sports channel, leading major partnerships with CBA, China men's and women's national basketball team, Chinese Football Association Super League (CSL) and the East Asian Games. He is also a pioneer in establishing running, ice sports, electronic sports, fashion sports and other leisure sports content channels. He has a strong track record in graphic reports of daily events and major projects, video innovations, product breakthroughs and marketing.

互联网体育媒体老兵，1999年进入新浪，担任新闻和体育频道编辑。2002年加入搜狐，先后负责足球，综合体育和篮球频道；现场采访报道雅典奥运会，德国世界杯，多哈亚运会等重大赛事；2011年主管搜狐体育频道，主导了与CBA，中国男女篮国家队，中超，东亚运等多项重大合作；开门户先河，创办跑步、冰雪、电竞，时尚体育等休闲体育内容频道；在日常赛事与重大项目的图文报道，视频创新，产品突破与营销推广方面成绩突出。

Zhang Yuqiang, Co-founder of Sports Money and former Chief Sports Editor of Netease.com, has covered sports news for 15 years. Before joining Netease.com in 2012, Zhang worked at Titan Sports for 8 years, becoming proficient in international football. Currently, Zhang is also a football commentator at BTV. He joined Sports Money in June 2015 as Chief Editor.

张玉强，体育大生意联合创始人，资深体育媒体人，前网易体育主编，从事体育新闻报道工作长达15年。2012年加盟网易之前，在《体坛周报》国际部效力8年，精通国际足球领域，目前担任BTV足球转播解说嘉宾。从2015年6月开始加入体育大生意团队，担任总编辑，内容把关人。

Zhang Zhe is an interactive product operations experts and the Senior Operations Director of Weibo Sports and Hot Spots. Zhang joined Weibo in 2012, taking charge of the operational work of Weibo Hot Spots. In 2014, he founded the Weibo Sports team. Since then, Weibo Sports has established in-depth partnerships with more than 30 major domestic and international sports events, creating a new model of social media sports operations. This year, he was mainly responsible for the key projects, including the European Cup and the Rio Olympic Games. Both projects achieved great success and were highly praised by industry peers.

张喆，互动产品运营专家，微博热点及体育高级运营总监。张喆与2012年加入微博，全面负责微博热点运营工作；2014年起组建微博体育运营团队，与国内外超过30个重要赛事建立深度合作关系，开创社交媒体体育运营新模式。2016年牵头公司级别重点项目欧洲杯以及里约奥运会项目，微博奥运项目大获成功，得到业内一致肯定。