What matters to us this week including Tencent, Grab, Facebook and a lot of eSports stories!

All that matters from the week ending February 1st

The music industry stories that mattered to us this week including SM Entertainment & Tencent Music, Live Nation in Singapore and Apple in the air

SM Entertainment and Tencent Music join hands
K-Pop powerhouse continues to spread its reach to music markets which is great for Korean bands, but could it boost C-Pop?

And in other news…

The sports industry stories that mattered to us this week including F1, World Rugby and the NFL in China

Liverpool CEO fears losing audiences to video games
Fortnite over football? 90 minutes exceeds the attention span of the average millennial. To succeed, let’s aim for 90 seconds!

And in other news…

The gaming industry stories that mattered to us this week including Asia’s largest esports complex in Hong Kong, Top 10 trending games and Fortnite’s latest event

Jeans brand partners PSG Dota 2 team
The brand would never appear on a PSG football shirt but here’s how esports offers new opportunities for brands big and not so big

And in other news…

The digital industry stories that mattered to us this week including Netflix’ first Chinese series, Grab, Tik Tok and the latest Apple/Facebook scrap

Netflix starts shooting Chinese-language series
Banned as an operator in China, Netflix will film in Malaysia and feature East/West talent. We predict this is the first of many…

And in other news…

The marketing industry stories that mattered to us this week including Unilever, Facebook chat apps, and a marketing video that’s crying out to go viral

Unilever drives cross-media measurement
It’s a code to live by: digital responsibility, with the aim to have responsible platforms, responsible content and responsible infrastructure. The customer demands it.

And in other news…

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