What matters to us this week including Under Armour, Grab & Netflix

View this email in your browser.
All that matters from the week ending February 22nd

The music industry stories that mattered to us this week including Songtradr/Big Sync, Tencent and SoundCloud

Songtradr acquires Big Sync Music
Songtradr is the largest music licensing platform in the world and Big Sync is the largest music buyer of its kind. This is a game changer for music licensing.

And in other news…

The sports industry stories that mattered to us this week including the Koreas in Tokyo, City Football global strategy and the best new official sport EVER!

Legit lightsaber duelling is now an official sport!
Participant numbers are low so do not expect to see it as an exhibition sport at Paris 2024. However do expect the Sith to hit the fan as sports purists object.

And in other news…

The gaming industry stories that mattered to us this week including diversity in games, Google’s entry to gaming market and esports in India

Are video games inherently sexist?
Designers and game makers agree that diversity begets quality and is good for business.

And in other news…

The digital industry stories that mattered to us this week including Grab’s expansion plans, Netflix, 5G and Twitter

Grab to offer even more services
Top transport company and top innovator, our favourite “super app”, plans to offer healthcare, insurance and video content

And in other news…

The marketing industry stories that mattered to us this week including esports for brands, using Spotify to market and Lagerfeld’s legacy

Any brand not marketing in esports is behind the curve
The time has come to move past the generation gap in perception and hope on board a trend that is not going away

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

Leave a comment