What matters to us this week including Spotify, Olympics, Oscars and a $Billion Esports industry

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All that matters from the week ending March 1st

The music industry stories that mattered to us this week including Spotify in India, BTS and how music dominated the Oscars

After a couple of legal hiccups, Spotify officially launches in India
Now in 79 markets, Spotify now boasts 200+ million users, of which 87 million are paying customers. What is particularly interesting is that, just for India, Spotify users who do not pay for a subscription can play any song on demand on mobile

And in other news…

The sports industry stories that mattered to us this week including a digital Olympics, the continued rise of Anta and eFootball

IOC President outlines Olympics’ digital future
Well, he’s on the right track with new TOP partners Intel and Alibaba together with existing sponsors Samsung and Omega. To be clear, the IOC is the largest event organiser in the world – it’s worth paying attention

And in other news…

The gaming industry stories that mattered to us this week including Singtel/SK Telecom, the latest from MWC and #GamersOnTikTok

Esports to be a billion dollar industry in 2019
Remember, esports is one part of the wider gaming industry which last year generated $87 billion. Esports however continues to grow in exposure and revenue thanks to increasingly efficient streaming technologies

And in other news…

The digital industry stories that mattered to us this week including Alibaba, bendy phones, 5G and TikTok

Best Picture Oscar backed by Chinese internet company
If you didn’t know, Alibaba co-financed “Green Book” and for sure there will be more such projects to come not only because China will soon overtake the US as the world’s biggest box office market

And in other news…

The marketing industry stories that mattered to us this week including hypertargeting, VW’s China play and ecommerce trends

How 5G will impact marketing
Clearly the sujet du jour, smart marketers will be busy planning how to take advantage of this huge evolutionary step – imagine being able to personalise content in real time? Is hypertargeting a word?

And in other news…

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