What matters to us this week including YouTube Music, DAZN and Tencent Music Connects heads to SXSW

All That Matters from the week ending 15 March

Yes, Frankie went to Hollywood but remember today, Tencent Music goes to Austin! If you are at SXSW, join us at the Austin Convention Centre at 5pm for Tencent Music Connects

The music industry stories that mattered to us this week including YouTube Music, JYP Entertainment and the value of pop merch

YouTube launches in tough Indian music market
Indian content is increasingly popular on YouTube but local rivals, Apple and now Spotify are racking up millions of paying customers. As the streaming market continues to surge, the race is on

And in other news…

The sport industry stories that mattered to us this week including DAZN, 5G for sport and Tokyo tech

DAZN to start running ads
In an attempt to “disrupt the way advertising works” by following the Google/Facebook model – targeted ads, sponsored content and product placement – DAZN wants to avoid repeated car ads. Let’s see…

And in other news…

The gaming industry stories that mattered to us this week including revenge of the gamers, SingTel and Globe

Esports hits big time, with or without the Olympics
Esports has been mainstream for a while and is only getting bigger. We have to ask: who needs who more?

And in other news…

The digital industry stories that mattered to us this week including

Disney/FOX deal to close next week
A year long wait to see an industry-changing consolidation where the new mediaverse is run by AT&T and Disney. Wonder if there will be movie version version?

And in other news…

The marketing industry stories that mattered to us this week including Quibi, Grab and Unilever

Hello Quibi, or “quick bites”, streamed short-form mobile content
If entertainment is made as convenient as Spotify made music, how will marketers squeeze their message into a 10 minute segment?

And in other news…

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