What matters to us this week including PUBG, Apple Arcade & McDonald’s

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All That Matters from the week ending 29 March

The music industry stories that mattered to us this week including PUBG/Alan Walker collab, JioSaavn, Downtown and EDM in China

Everybody dance now!
PUBG Mobile turns a year old. What better way to celebrate your birthday than partnering with Sony Music, Liquid State and Alan Walker for a tournament, live gig and collab on a single?

And in other news…

The sports industry stories that mattered to us this week including Beijing’s 5G Olympics, ONE Championship in India, FIFA and trendy baseball

Beijing launches multi-billion dollar plan to build 5G network in time for 2022 Games
To be clear, it’s 3 year away and they are already getting on with it – at present, network provider China Unicom has already launched its first batch of 5G mass trial projects in 16 key cities

And in other news…

The gaming industry stories that mattered to us this week including Apple Arcade, Singapore’s latest gaming billionaire and a busy week in China

Apple’s new cross-platform gaming subscription
In a bold claim to “make gaming even better”, Apple Arcade is definitely a cool name! It is also important to recognise this is a content play rather than a tech product like Google Stadia

And in other news…

The digital industry stories that mattered to us this week including Netflix in India, Facebook, Viacom and BitTorrent

Netflix tests mobile-only for India
Taking Amazon and Hotstar head on, the reduced pricing tier is still expensive, especially when the market leader offers originals, IPL cricket, Premiership football and serials

And in other news…

The marketing industry stories that mattered to us this week including McDonald’s, Apple and dizzying phone retail numbers

McDonald’s buys into big data to boost marketing
Acquisitions are rare for McDonald’s but to stand out, the company recognises that the ability to personalise the customer experience through technology isn’t only a nice-to-have, it’s a must-have

And in other news…

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