What matters to us this week including YouTube Music, DAZN and Tencent Music Connects heads to SXSW

All That Matters from the week ending 15 March

Yes, Frankie went to Hollywood but remember today, Tencent Music goes to Austin! If you are at SXSW, join us at the Austin Convention Centre at 5pm for Tencent Music Connects

The music industry stories that mattered to us this week including YouTube Music, JYP Entertainment and the value of pop merch

YouTube launches in tough Indian music market
Indian content is increasingly popular on YouTube but local rivals, Apple and now Spotify are racking up millions of paying customers. As the streaming market continues to surge, the race is on

And in other news…

The sport industry stories that mattered to us this week including DAZN, 5G for sport and Tokyo tech

DAZN to start running ads
In an attempt to “disrupt the way advertising works” by following the Google/Facebook model – targeted ads, sponsored content and product placement – DAZN wants to avoid repeated car ads. Let’s see…

And in other news…

The gaming industry stories that mattered to us this week including revenge of the gamers, SingTel and Globe

Esports hits big time, with or without the Olympics
Esports has been mainstream for a while and is only getting bigger. We have to ask: who needs who more?

And in other news…

The digital industry stories that mattered to us this week including

Disney/FOX deal to close next week
A year long wait to see an industry-changing consolidation where the new mediaverse is run by AT&T and Disney. Wonder if there will be movie version version?

And in other news…

The marketing industry stories that mattered to us this week including Quibi, Grab and Unilever

Hello Quibi, or “quick bites”, streamed short-form mobile content
If entertainment is made as convenient as Spotify made music, how will marketers squeeze their message into a 10 minute segment?

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Nike, Amazon and Tencent Music Connects heads to SXSW

All that matters from the week ending March 8th

The music industry stories that mattered to us this week including the Korean music boom plus Tencent Music Entertainment and Music Matters take China to SXSW

Tencent Music Connects heads to SXSW!
In 2018, Tencent Music Connects promised to take China to the world. Next week, Tencent Music’s Andy Ng leads a China music panel produced by Music Matters at SXSW. Check it out

And in other news…

The sports industry stories that mattered to us this week including NBA/Alibaba deal, EPL/Facebook no deal, WWE and F1

Premier League standstill with Facebook
Having outbid its rivals, no agreement on renewal terms means the EPL now needs to find a partner, and fast. BeIN and FOX Sports Asia prepare to be wined and dined!

And in other news…

The gaming industry stories that mattered to us this week including Nike, ESL, Tencent and cloud gaming

Nike signs 4 year sponsorship with China’s LOL
Adidas and Puma embraced esports already but Nike seemed sceptical. Perhaps the significant global esports audience swayed them?

And in other news…

The digital industry stories that mattered to us this week including JD.com/Google, Facebook, Alibaba, Apple and Disney

JD.com launches online store with Google
In an ongoing attempt to take on Amazon and Alibaba, the no. 2 Chinese ecommerce retailer’s under the radar tie-up, Joybuy, means it will now sell products directly into the US

And in other news…

The marketing industry stories that mattered to us this week including Amazon, Weibo, Twitter and Puma

Amazon is the influencer platform of the future
Forecast to grab nearly 9 percent of 2019’s digital ad market, it has it own influencer programme and a multifaceted strategy towards leveraging influencer marketing and the influencer economy

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Spotify, Olympics, Oscars and a $Billion Esports industry

View this email in your browser.
All that matters from the week ending March 1st

The music industry stories that mattered to us this week including Spotify in India, BTS and how music dominated the Oscars

After a couple of legal hiccups, Spotify officially launches in India
Now in 79 markets, Spotify now boasts 200+ million users, of which 87 million are paying customers. What is particularly interesting is that, just for India, Spotify users who do not pay for a subscription can play any song on demand on mobile

And in other news…

The sports industry stories that mattered to us this week including a digital Olympics, the continued rise of Anta and eFootball

IOC President outlines Olympics’ digital future
Well, he’s on the right track with new TOP partners Intel and Alibaba together with existing sponsors Samsung and Omega. To be clear, the IOC is the largest event organiser in the world – it’s worth paying attention

And in other news…

The gaming industry stories that mattered to us this week including Singtel/SK Telecom, the latest from MWC and #GamersOnTikTok

Esports to be a billion dollar industry in 2019
Remember, esports is one part of the wider gaming industry which last year generated $87 billion. Esports however continues to grow in exposure and revenue thanks to increasingly efficient streaming technologies

And in other news…

The digital industry stories that mattered to us this week including Alibaba, bendy phones, 5G and TikTok

Best Picture Oscar backed by Chinese internet company
If you didn’t know, Alibaba co-financed “Green Book” and for sure there will be more such projects to come not only because China will soon overtake the US as the world’s biggest box office market

And in other news…

The marketing industry stories that mattered to us this week including hypertargeting, VW’s China play and ecommerce trends

How 5G will impact marketing
Clearly the sujet du jour, smart marketers will be busy planning how to take advantage of this huge evolutionary step – imagine being able to personalise content in real time? Is hypertargeting a word?

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Under Armour, Grab & Netflix

View this email in your browser.
All that matters from the week ending February 22nd

The music industry stories that mattered to us this week including Songtradr/Big Sync, Tencent and SoundCloud

Songtradr acquires Big Sync Music
Songtradr is the largest music licensing platform in the world and Big Sync is the largest music buyer of its kind. This is a game changer for music licensing.

And in other news…

The sports industry stories that mattered to us this week including the Koreas in Tokyo, City Football global strategy and the best new official sport EVER!

Legit lightsaber duelling is now an official sport!
Participant numbers are low so do not expect to see it as an exhibition sport at Paris 2024. However do expect the Sith to hit the fan as sports purists object.

And in other news…

The gaming industry stories that mattered to us this week including diversity in games, Google’s entry to gaming market and esports in India

Are video games inherently sexist?
Designers and game makers agree that diversity begets quality and is good for business.

And in other news…

The digital industry stories that mattered to us this week including Grab’s expansion plans, Netflix, 5G and Twitter

Grab to offer even more services
Top transport company and top innovator, our favourite “super app”, plans to offer healthcare, insurance and video content

And in other news…

The marketing industry stories that mattered to us this week including esports for brands, using Spotify to market and Lagerfeld’s legacy

Any brand not marketing in esports is behind the curve
The time has come to move past the generation gap in perception and hope on board a trend that is not going away

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Vodafone Idea, Apple & DAZN

View this email in your browser.
All that matters from the week ending February 15th

This week’s music stories that mattered to us including the AEG/SMG merger, econcerts, Vodafone Idea and Netflix audio content

AEG and SMG merge
And here are 5 facts to consider when looking at how this might change the live entertainment industry

And in other news…

This week’s sports stories that mattered to us including Tokyo’s green project, DAZN, and Eurosport at 30

Olympic medals to be made from discarded smartphones
It’s a symbolic and positive initiative, regardless of the pollution footprint left behind by a global sports event.

And in other news…

This week’s gaming stories that mattered to us including Apex Legends, PUBG’s 1st birthday and NBA2k’s new partner

EA’s new game passes 25 million players in a week!
A challenger to Fortnite? May be. But most of all, this is a wake-up call for Activision-Blizzard as they push to get a piece of the battle royale gold rush

And in other news…

This week’s digital stories that mattered to us including Apple video, Brightcove/Ooyala and Oscar glam on Twitter

Apple video to look more like HBO than Netflix
Its video service is coming soon and all it needs to do is push its 900 million iPhone users to buy more entertainment options. Easy, right?!

And in other news…

This week’s marketing stories that mattered to us including video content marketing and what to love and what not to love this Valentine’s Day

South East Asia – the next frontier for video content marketing
Aside from being a mobile-first region, local users are genuine video enthusiasts eager to watch content from brands they like

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Tencent, Grab, Facebook and a lot of eSports stories!

All that matters from the week ending February 1st

The music industry stories that mattered to us this week including SM Entertainment & Tencent Music, Live Nation in Singapore and Apple in the air

SM Entertainment and Tencent Music join hands
K-Pop powerhouse continues to spread its reach to music markets which is great for Korean bands, but could it boost C-Pop?

And in other news…

The sports industry stories that mattered to us this week including F1, World Rugby and the NFL in China

Liverpool CEO fears losing audiences to video games
Fortnite over football? 90 minutes exceeds the attention span of the average millennial. To succeed, let’s aim for 90 seconds!

And in other news…

The gaming industry stories that mattered to us this week including Asia’s largest esports complex in Hong Kong, Top 10 trending games and Fortnite’s latest event

Jeans brand partners PSG Dota 2 team
The brand would never appear on a PSG football shirt but here’s how esports offers new opportunities for brands big and not so big

And in other news…

The digital industry stories that mattered to us this week including Netflix’ first Chinese series, Grab, Tik Tok and the latest Apple/Facebook scrap

Netflix starts shooting Chinese-language series
Banned as an operator in China, Netflix will film in Malaysia and feature East/West talent. We predict this is the first of many…

And in other news…

The marketing industry stories that mattered to us this week including Unilever, Facebook chat apps, and a marketing video that’s crying out to go viral

Unilever drives cross-media measurement
It’s a code to live by: digital responsibility, with the aim to have responsible platforms, responsible content and responsible infrastructure. The customer demands it.

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including NBA, Apple & Tinder

View this email in your browser.
All that matters from the week ending January 25th

The music industry news that mattered to us this week including a new music platform, Spotify’s new feature and paying the piper in India

New AI music creation platform
Another tech win making it quicker and easier to create and edit music for any type of content. A partnership with QQ Music all but guarantees success

And in other news…

The sports industry news that mattered to us this week including NBA for $1, Viacom and YouTube’s new womens’ football channel

Japan bans adult magazines ahead of RWC19 and Tokyo 2020
Despite accounting for less than 1% of sales, Japan’s ubiquitous convenience stores will soon be more family-friendly as the country cleans up its image ahead of influx of foreign visitors. But we have to ask, who buys paper any more?

And in other news…

The gaming industry news that mattered to us this week including lucrative free-to-play games, NBA 2K in-flight gaming

Free games account for 80% of video game revenue
…and the vast majority of it comes from Asia. Traditional gaming is losing relevance as powerhouse companies like Tencent push microtransaction-based games

And in other news…

The digital entertainment industry news that mattered to us this week including WeChat on Apple, bendy phones and a new car toy

WeChat takes on the App Store, may actually help Apple in China
In an impressive but punchy move which Apple would never normally allow, WeChat – the app of everything – is now one swipe away on your iPhone

And in other news…

The marketing industry news that mattered to us this week including Gen A, Amazon, iQiyi and Tinder

Introducing the marketing power players who are under 10 years old
If millennials didn’t make you feel old, meet Generation Alpha – the children of millennials! These kids have more money and will live longer than any previous generation. Wonder how long you can hold their attention…

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Bitfury, Tencent & Netflix

All that matters from the week ending January 18th

This week’s music industry stories that mattered to us including Bitfury’s attempt to bring transparency to the industry, Spotify in India and a predicted win for Live Nation

Billion dollar blockchain company launches music business
Share and monetise IP and provide transparent management, the new open-source platform aims to decentralise the music industry

And in other news…

This week’s sports industry stories that mattered to us including the new EPL Singapore base, Nike’s self-tying shoes and cricket’s new boss

Premier League to fight piracy from Singapore
The issue is two-fold: technical and legal. Unless you limit access to illegally streamed content – the technical – any legal solution will have little effect and it becomes a game of Whac-a-mole…

And in other news…

This week’s gaming industry stories that mattered to us including Fortnite, game franchises and a new business for Chinese O2O giant

Tencent-backed food delivery giant eyes gaming industry
Quickly scaling back on its ride and bike sharing businesses, Meituan is proceeding rather more softly this time

And in other news…

This week’s digital industry stories that mattered to us including Netflix, Facebook and YouTube

Netflix biggest price hike in its history
And as long as they keep delivering, we will keep paying. The only way it would be too expensive is if it started to carry live sport or other live content.

And in other news…

This week’s marketing industry stories that mattered to us including THAT ad, CX and virtual influencers

The ad everyone is talking about
Since when does challenging advertising offend? Is it smart or disingenuous for a brand to capitalise on a serious topic?

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

All That Matters 2019 Dates Announced!

All that matters from the week ending January 11th

The music stories that mattered to us this week including UMG, smart speakers and a MUST LISTEN TO track

Asian acts in Coachella 2019 line-up
Continuing the music trend to go global, K-Pop girl group makes history

And in other news…

The sports stories that mattered to us this week including table tennis, cycling, and AI at the Olympics

Table Tennis CEO says Singapore could be new global HQ
Seen as a pivotal moment for the sport, media, marketing and competition staff would be housed with commercial which is Asia-centred

And in other news…

The gaming stories that mattered to us this week including boom time in SEA, FIFA and gaming cafes

Newzoo predicts SEA esports scene will take off in 2019
New leagues, new tournaments, big audiences plus a medal event at the 2019 SEA Games… how could it not?

And in other news…

The digital stories that mattered to us this week including Disney, Nielsen’s new metrics and WeChat 2.0

Disney has what it takes to take on Netflix
Content made Disney, and Disney has a plan….

And in other news…

The marketing stories that mattered to us this week including Instagram, Mattel, Apple and Walmart

Instagram lets marketers post across multiple accounts
This is faster, more efficient, more flexible and the opposite of Twitter

And in other news…

Want to be part of the award-winning show Yo! MTV Raps? Get in touch here
Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong